Imagine, you open a business in the middle of the forest, surrounded by many trees. How should the customers find you? A new (for the search engines still unknown) domain is like opening a business in the forest, which was infrastructural not yet developed. The...
Weiterlesen ...Search engines are blind!
by karin | Nov 26, 2019 | Content Marketing, English, SEO
Search engines are blind. Search engines are still mainly text-based. So in plain text: images can not be recognized and texts contained in the image not synonymous. Last but not least, content marketing is a perennial favourite in connection with search engine...
Weiterlesen ...Website completed. Now the work begins.
by karin | Nov 25, 2019 | English, SEO, Webdesign
Many website owners believe that completing a website is the end of the job. But it isn´t. Only very few people understand that. Compare your website to a local store. How often is the shop window redecorated? Why are you doing that? Because you realise that not every...
Weiterlesen ...Print design and web design in perpetual conflict
by karin | Nov 21, 2019 | SEO, Webdesign
There are Printdesigner, and there are web designers. Sometimes these are two people, and sometimes there is that in one person. When a Printdesigner and a web designer come together, there are usually conflicts. The reason: A Printdesigner creates two-dimensional...
Weiterlesen ...Why is SEO a never ending Process?
by karin | Nov 8, 2019 | English, SEO
This time I want to answer this question with a few counter questions: Why do you have your shop cleaned regularly? Possible answer: So that it stays clean and so that the customer is not disgusted. Why are more or less regular products/product groups changed in a...
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